Internet Market Value Pricing

Gary Pearl (CEO) At Pearl Automotive, there is no need to negotiate over the price of our vehicles with our new Internet Market Value Pricing policy. We use special software that allows us to compare our prices with everyone else in our market and we will happily show you where we stand. We competitively price all of our vehicles to offer our customers the best possible deals on the best vehicles available in Central Illinois!We feel that a vehicle's value is determined by its demand and availability. Not by what we paid for it, or how long we have owned it. Therefore, we do NOT inflate our pre-owned prices in hopes of winning a negotiating contest.

After serving the Peoria area for over 35 years, we realize that IMVP is the best approach to pricing pre-owned vehicles for our customers. It is our way of making EVERY customer benefit from the power of the internet! For more information IMVP pricing, please contact any of our Pearl Automotive dealerships!

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